This chapter analyses the impact of the export supply chain of fresh fruit and vegetables (FFVs) from Senegal to the EU on small farmers in Senegal. It analyses how the structure of the export supply chain in Senegal has changed in response to tightening food standards and changing coordination in global FFV value chains, and investigates the impact for the local population. The study yields four important findings. First, FFV exports from Senegal to the EU have grown steadily over the past decade. Second, the participation in high-value export production through contract farming has major benefits for small farmers, both directly in terms of enhanced income and indirectly by improving access to credit and modern inputs. Third, the tightening food standards are causing structural changes in the export supply chain and a shift from smallholder contract farming to agri-industrial production. Fourth, these changes gave nuanced welfare effects.