Evaluation of UTZ certification with a focus on coffee businesses in Guatemala, Honduras and Nicaragua

In 2017, UTZ hired the World Agroforestry Centre (ICRAF) to assess the strategies and needs of their coffee certificate holders (CHs), businesses that implement the UTZ standard, in Guatemala, Honduras and Nicaragua. The study aimed to understand the businesses' experiences with UTZ implementation, the benefits they derived from UTZ, the challenges they faced to deepen engagement and how UTZ fits into the coffee businesses' larger strategy around certification, farmer engagement and marketing.